Sewing for Pleasure

19-22 March 2020 · NEC · Birmingham

Open 09.30-17.00 (16.00 Sun)

Co-Located with The Creative Craft Show and Fashion and Embroidery.
Buy 1 ticket and gain access to all 3 shows.

Unleash the creativity within you at Sewing for Pleasure – if sewing, knitting and patchwork are your passions, this spring visit the ultimate stitchers’ paradise – with all the latest supplies and ideas including must-have fabrics, fabulous yarns, patterns and threads; plus plenty to inspire and help refine your craft, including hands-on workshops, demonstrations and a chance to speak with the experts – you’re sure to leave with your imagination ignited with inspirational ideas!

Buy Tickets

1 Day Pass 2 Day Pass 3 Day Pass 4 Day Pass
Adult £14.00 £22.00 £27.00 £32.00
Senior £13.00 £20.00 £25.00 £30.00

At the show


VIP Returns!

Includes: Fast Track entry | Exclusive use of the Shop and Drop area (no need to carry round heavy bags!) | VIP lounge area with unlimited hot and cold drinks | A pastry in the morning and a cake in the afternoon | Complimentary show guide | Exclusive mini make & take programme | VIP passes £35 per day. Upgrade when booking a ticket. 

Exclusive VIP Make & Takes

Kerrie Padmore – Living in Loveliness Workshops

Six years ago Kerrie launched Living In Loveliness. Her passion lies in bringing people together in workshops through their shared joy of sewing. Kerrie looks forward to welcoming you to her wonderful world of Living in Loveliness on her stand at the show. You can also find her Sewn with Scraps workshops here

Sewing Celebs Workshop

We’re passionate about sharing sewing skills and are thrilled to bring you our brand new celebrity sewing workshops, headlining with Jen, Jan and Mercedes, contestants on last year’s Sewing Bee and brand ambassadors for Juki sewing machines. Book here. 

The Guild of Silk Painters

The Guild of Silk Painters is an international non-profit making organisation based in the UK. The aim is to promote and inspire silk painters of all levels and abilities, and to share ideas and information through it’s journal and website.

The Lace Guild

The Lace Guild will be displaying lace created by their members, who work to keep this traditional craft alive, including contemporary pieces. There is the opportunity for visitors to make a small piece of lace to keep as a souvenir on their ‘Have-a-go’ pillows, which are always popular, especially with younger visitors.


Meet the Author

Come and get advice and inspiration from some of the biggest names in craft! Meet Search Press author’s, who will be running a range of exciting on-stand make and takes as they celebrate their 50th year. More details coming soon!

Woman’s Weekly Vintage Exhibition

This is a unique opportunity to see the Woman’s Weekly vintage exhibition. A few years ago, WW asked readers to send in Woman’s Weekly patterns and fabrics from the past. Working closely with dressmakers and an archivist, they have put together a capsule exhibition that will take you on a walk down memory lane.

Sew Your Style Competition 2020

Now in it’s 3rd year, this competition in association with The Pattern Pages, gives visitors the chance to show your sewing style, flair and creativity. With judging on the first day and £3,000 of prizes up for grabs up for grabs it’s primed to be an exciting competition.

West Midlands & Warwickshire Federation of WI’s

The WI is a democratic, social and educational charity that provides numerous opportunities to make new friends, learn a variety of new skills and to develop skills you already have! Warwickshire and West Midlands Federations of WI’s join together at Sewing for Pleasure to display their creative talents and promote membership of the WI.

VIP Info

A VIP Ticket includes:


Fast Track entry

Exclusive make & take programme

Exclusive use of the Shop and Drop area (no need to carry round heavy bags!)

VIP lounge area with unlimited hot and cold drinks

A pastry in the morning and a cake in the afternoon

Complimentary show guide

VIP passes £35 per day.

Children under 16 are welcome into the VIP area with a ticket. If you do not wish to buy a full price ticket, you can buy a child or carer access ticket for £6 by calling 01425 277 988 once online VIP tickets are on sale (£6 tickets include shop & drop & drinks only). If you have already purchased a ticket and wish to upgrade for £25 please go to the ticket desk on arrival at the show.


Stalls & Shopping

Stalls & Shopping

Browse aisle and aisles of stalls and stands packed with brand-new crafting innovations, classic tools and products and accessories in every colour of the rainbow!

With experts manning each stall – you’ll be sure to find exactly what you need!



Getting There

NEC, Birmingham · B40 1NT

NEC, Birmingham · B40 1NT

The NEC is at the heart of the UK’s transport network. CLICK HERE for road, rail, bus and flight directions.

By Rail:
Birmingham International Station is within the NEC complex and gives easy access to the show.

Discount travel with Avanti West Coast. Exhibitors and visitors can take advantage of discounted train travel to the show. The offer is applicable on advance Avanti West Coast main line routes/tickets only. Advance tickets go on sale 12 weeks from the dates of travel.

What is the offer?
Simply book your journey to the NEC using the link below and the 20% discount will be automatically applied to your booking:

What do I need to do to validate my ticket?
You need to make sure that you have confirmation that you are attending an event at the NEC with you when
you are travelling (as the conductor may ask you for this on the train). So, please make sure you have your
exhibitor/visitor passes or email confirmation with you.

By Car:
The NEC is situated 8 miles east of Birmingham city centre, just off junction 6 of the M42 and is clearly signposted.

Daily car park charges apply. Pre-pay for parking and save on daily rates HERE.


Resorts World Birmingham offers the perfect opportunity for exhibitors or visitors to relax after a day at the show with restaurants, shops and spa available within the complex.



Hobby Paradise!

Hobby Paradise!

Your ticket to Sewing for Pleasure includes FREE ENTRY to and Fashion & Embroidery and The Creative Craft Show at the same venue and dates, featuring all these and more…

Brand New: Textile Graduate Showcase · VIP Returns! · The Sewing Stage · Maria Thomas · Dionne Swift · Amanda Hislop · Rachel Warrillow · Jessica Grady · Leah Higgins · Lynda Monk · Glass Garden Studios Workshops · Featured in VOGUE · The Pebeo Zone · Nolitex · HOME from the Embroiderers Guild · The Modern Calligraphy Co. · Royal School of Needlework · Bristol School of Sewing & Textiles · IDC/Brenda Killigrew Sewing Studio · Stratford-upon-Avon College · The Embroiderers Guild · Quilters’ Guild of the British Isles – Region11 · Granary Studio · FOLK IT – MINDFUL CRAFTS · Annette Smyth Art & Craft Workshops · Kathleen Laurel Sage · Claire Muir · Wendy Dolan · Bex Raven · Bob Neill – pyrography · British Polymer Clay Guild · Federation of Family History Societies · In Our Hearts · Hochanda · Tracey Spurgin · Tracey Quinn · National Association of Flower Arrangement Society (NAFAS) · Stitch together Studio · Toc H Banners · Stacey Chapman – Art Sea Craft Sea · Contemporary Quilt – In Print · Madeira Competition 2020 – Glimpses of the Islands · Student Competition: In the Footsteps of Dior · Slow Stitch Café · Creativity on the Catwalk · RSN BA (Hons) Hand Embroidery Graduate: Anna Faith Holmes · RSN BA (Hons) Hand Embroidery Graduate: Eleanor Alice Latham · RSN BA (Hons) Hand Embroidery Graduate: Jonel Van Schalkwyk · Embroiderers’ Guild Graduate: Tabitha Buckley · Embroiderers’ Guild Graduate: Elle Forman · Embroiderers’ Guild Graduate: Elli Bignell · Embroiderers’ Guild Graduate: Alex Vincent Turner · Embroiderers’ Guild Graduate: Libbertine Vale · Meet the Author · Woman’s Weekly Vintage Exhibition · Sew Your Style Competition 2020