Sewing for Pleasure · 16-19 March 2017 | ICHF Events

NEC, Birmingham

16-19 March 2017



Unleash the creativity within you at Sewing for Pleasure – if sewing, knitting and patchwork are your passions, this spring visit the ultimate stitchers’ paradise - with all the latest supplies and ideas including must-have fabrics, fabulous yarns, patterns and threads; plus plenty to inspire and help refine your craft, including hands-on workshops, demonstrations and a chance to speak with the experts – you’re sure to leave with your imagination ignited with inspirational ideas!

Show Features


The incredible life-sized knitted and crocheted ‘Yarnia’ display comes to the UK for the first time. Created in Canada and the USA, it depicts three scenes from C.S. Lewis’s children’s classic – The Lion, the Witch and the Wardrobe. Featuring the evacuation from London, the magical snow covered ‘Narnia’, and the triumphant final battle for good over evil… a unique and very special display, not to be missed!

SewDirect Pattern Boutique

Browse the latest catalogues form Butterick, McCall’s, Kwik Sew and Vogue Patterns and order your patterns at special show prices for post-free delivery. The first step to a perfect fit is choosing the right size pattern and understanding how to make simple adjustments for a custom fit. Sewing advisor Thelma Judge will be on hand with hints and tips, to help you achieve sewing success.

Learn to Sew Studio

Want to learn to sew? Then sign up for one of hugely popular FREE workshops taught by Sewing Bee contestant Jenniffer Taylor, Jules from Sew Me Something Special and Caroline Smith, owner of Sew La Di Da Vintage. Designed for beginners and those wanting a refresher, they included subjects such as zip insertion, bias binding, facings and upcycling.

Sew Inspired Competition

You’re invited to showcase your sewing skills in our latest competition: use any Retro Butterick, McCall’s Archive Collection or Vintage Vogue Patterns ranges and re-work them in a way that’s unique, imaginative or just plain fun.

More details | Rules | Entry Form
Or phone: +44 (0) 1425 272711 for a hard copy by post.


Do you fancy joining the dressmaking revolution, but don’t know where to start? Then a visit to one of our talented experts is a must, with a great range of courses on offer, and plenty of advice they’re sure to get you on the right track:

Jenniffer Taylor is a self-taught seamstress and Great British Sewing Bee contestant - she’s determined to get the nation sewing!

Alison Smith MBE owns the School of Sewing in Leicestershire and teaches workshops up to couture level techniques.

Sara Radford teaches dressmaking, corsetry, bodice making and speed tailoring classes in Devon for all skill levels.

Michelle Pye is based in Leicestershire and runs a comprehensive programme of dressmaking and tailoring courses.

Possibilities of Patchwork

Visit the ‘Possibilities of Patchwork’ area with The Cotton Patch and turn your dream of making a patchwork quilt into reality! Discover the best tools and techniques for accurate piecing (the secret to a successful quilt) with demonstrations of different rotary cutters and rulers and the Sizzix Big Shot for die cutting. Try your hand at machine quilting on one of our Handi Quilter or Grace longarm quilting machines. There will also be a display of beautiful woven Jacquard Ribbons as used in Janet Haigh's new book, Little Ribbon Patchwork & Appliqué.

4 shows for the price of 1!

Your ticket includes FREE entry into Hobbycrafts, Fashion & Embroidery and Cake International at the same venue, at the same time.

(please note Cake International is open from Friday 18 – Sunday 20 March 2016 only)

Demonstrators and Guilds

  • Ziggy Rykta - Lucet Braiding
  • Nina Corey - Rag Rugs
  • Guild of Machine Knitters
  • Ring of Tatters
  • Girlguiding Midlands and West Midlands
  • Warwickshire WI


For those who wish to learn more about Patchwork and Quilting, come meet our experts, all leading tutors or authors on patchwork and quilting:

Pat Lumsdale has for many years been the Craft Adviser for the WI, she now concentrates her time teaching her first love and passion: Patchwork and Quilting.

Pauline Ineson is a multi-award winning designer, teacher and author, who is passionate about teaching people how to get the best from their sewing machines.

Sally Holman has been teaching patchwork, quilting, and appliqué since 1988 and is particularly known for her work on embellished and Crazy patchwork.

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01425 277988

01425 272711 ·

One Voice Media · 01392 278801

Jennifer Nimmo · One Voice Media

Abigail Leighton-Boyce · One Voice Media


Event details may change due to unforeseen circumstances.



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